
Upshot is a marketing agency headquartered in Chicago. We’ve been around since 1994. We’ve got about 160 people. We are owned by EMAK Worldwide (www.emak.com). We’ve won awards in every category that we create marketing in. Honors include PMA Reggie, PRO Award, POPAI (including Display of the Year), Web Awards, Telly, Hermes, Omni, Design of the Times, Beverage Dynamics, DMA Echo, Association for Retail Environments and ISP/VM+SD.
Ranked a top 50 agency in Ad Age’s 2009 Agency Report Card.
Named the #2 creative agency in 2007 PROMO 100.
Listed as one of Hub Magazine’s 2009 Top 12 Shopper Marketing Agencies.
Voted one of the Best Places to Work in Chicago by Crain’s Chicago Business in 2008 and 2009.
Upshot works with clients who want to challenge indifference to engage consumers. We challenge accepted rules and norms to fuel innovation. And provide our client partners with brand and shopper marketing based on consumer insights, system understanding and retail realities. We strive to engage consumers through simple ideas brilliantly activated with a focus on:

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Smart ideas come from informed people. Upshot’s Market Intelligence Group strives to inform Upshotters every day. You can check out their blog at http://theawesomeblog.net. It’s a celebration of the awesome-ness found in innovative marketing campaigns, emerging technologies and sociocultural trends.
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